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Gold Investemnt Demand Offset by Jewellery Slump

By Jan Harvey and Lewa Pardomuan
Reuters
Thursday, February 19, 2009

LONDON/SINGAPORE - Anxiety over the outlook for the global financial system is pushing gold back towards historic highs, but a slump in jewellery demand may weigh on the precious metal in the longer run.

While coins, bars and other investment products are back in vogue and holdings of gold-backed exchange-traded funds are hitting records, jewellers say high prices are scaring off buyers in Asia, the Middle East and Turkey, which account for more than half of global gold consumption.

Fears over financial risk are attracting unprecedented levels of institutional and retail investment into gold, sending bullion to a 7-month high above $970 an ounce this week -- within sight of a record of $1,030.80 struck last March.

In the near term, this looks set to continue.

"Certainly for the first six months of this year, investment flows can displace enough jewellery demand and encompass enough scrap supply to drive prices higher," said UBS strategist John Reade in London.

"The question, for how long, is a tricky one, but if you look at the context of the moment, we have inflows into the ETFs running at (more than) 7 million ounces per month -- that's more than jewellery demand alone."

According to the World Gold Council, ETF investment climbed to 244.7 tonnes in the last six months of 2008 from 76.7 tonnes in the first half. It has surged since the beginning of 2009.

Holdings of the largest gold-backed ETF, the SPDR Gold Trust, have already leapt by more than 228 tonnes to 1,008.8 tonnes since the start of 2009. In the same period last year, its gold holdings rose just over 3 tonnes. Investors are ditching volatile stocks and currencies on fears of global economic instability and burgeoning inflation.

"In this environment, as they have historically, investors are turning towards gold as a safe haven and as the ultimate store of value," said Nicholas Brooks, research director for London's ETF Securities.

But with jewellery consumption still accounting for nearly 60 percent of global gold demand last year, ETF buying alone might not be enough in the longer term to keep prices strong.

Jewellers are already reporting dismal sales in key markets. In India, the world's largest gold consumer, imports plunged more than 90 percent to just 1.2 tonnes in January, while sales dived 70 percent in Abu Dhabi in the same month.

Turkey also stopped importing bullion in January as rising prices ignited sales of scrap. Scrap sales persist in Asia, putting pressure on prices during Asian trading and curbing premiums for gold bars in Hong Kong and Tokyo.

"Technically speaking, the decline in jewellery demand should not be offset by gains in investment, but from the market's perspective, the focus now seems to be tilted in favour of investment demand," said Adrian Koh of Singapore's Phillip Futures.

"But when the crisis talks ease, investment demand should move to the background and the fall in jewellery demand will outweigh the markets and gold should come back down again." Gold is on track to recapture $1,000 and could rise further on investment buying, but without the support of jewellery buying, a fear-led spike in gold prices may be unsustainable.

"There is not really any offtake of physical gold, it is just the ETFs who are buying right now," said Michael Kempinski, a senior trader at Commerzbank in Luxembourg.

"So far the ETFs are seeing good long-term investment, but the risk of a really heavy correction is increasing."

The recent rise in investment notwithstanding, jewellery has traditionally been the most important source of gold demand.

Jewellery demand was 2,137.50 tonnes in 2008, according to the World Gold Council, compared to just 321.4 tonnes bought by ETFs last year.

"It's pivotal to note that physical or jewellery buying still constitutes around 60 to 65 percent of total gold demand," said Pradeep Unni of Richcomm Global Services in Dubai.

"If prices show a quick reversal, these gold bars that have gone inside the vaults of ETFs could re-enter the market anytime, causing additional downward pressure in prices."

He said a similar trend of fund selling after all-time highs was seen last March when gold dropped from $1,030 to $905 in just four sessions.

SOURCE:Reuters


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